Our business transformation services are for clients that avoid big bold transformation failures in favour of smaller experimental transformation that, with each iteration, earns the right to further investment.

Our business transformation approach and value

What is business transformation anyway? We view business transformation as very different to a big operational project tasked with doing the same thing better, faster or cheaper.

A transformation requires a fundamental change in the business model. Business transformation is strategic; not operational. Business transformation can be small and impactful; not just big and unwieldy.

Some of the world’s most profitable and enduring companies have achieved their long track record of success by constantly reinventing themselves through business transformation. The oil giant Shell used to import and sell actual sea shells. American Express was a horse-driven courier business for banks in the Wild West before launching its own financial products. Lamborghini originally made tractors rather than the luxury sports cars they are known for today.

Executed successfully, business transformation reinvents a company and refuels an organisation’s purpose and growth engine.

We believe the word transformation matters because a transformation requires different ways to measure success and manage effort compared to a more traditional operational change. If an organisation is still using the same KPIs or measures of success after a transformation then what has truly transformed?

Business transformation requires a courageous leadership team. It can be hard work and involve significant risks. That’s why we recommend packaging a business transformation investment off the back of a more traditional operational change.

Our experience has shown that this not only provides an anticipated operational improvement, but it allows the business to earn the right to innovate and experiment with reinvented business models and new products.

We think of a business transformation as having two speeds:

  • More immediate operational changes that greatly improve today, but not necessarily transformative
  • Longer term, iterative, transformational change to the business that improves tomorrow

Business transformation can be “big bang” and bold rather than iterative, but we believe the risks of failure outweigh the potential benefits.

We find that most successful business transformations start close to their existing model and move out in small, discrete steps. Successful organisations stick to known customer needs and often complement or build upon their best products with experimentation.

Our clients value this pragmatic and risk managed approach to business transformation that avoids the big bold transformation failures in favour of smaller experimental transformation that, with each iteration, earns the right to further investment.

Try. Experiment. Iterate. Learn. Try Again.

Our business transformation services

We offer a broad range of business transformation services tailored to the needs of your organisation or situation:

  • Business scenario modelling
  • Business model design
  • Growth and innovation identification
  • Portfolio management
  • Rapid prototyping and model office testing

Business transformation also involves strategy development and implementation services.

Our project, programme and project management office (PMO) experience with our governance toolsets, help our clients to create robust business transformation plans and to mobilise their resources for a successful transformation.

What to read next

We also recommend reading the book The Innovator’s Dilemma by Clayton Christensen, published 1997.

Contact us
1300 CYGNIS
info@cygnis.com